Following the April 2009 announcement of a new strategic direction for the North American Market, and a major restructuring and repositioning of its brand, WEINIG delivered new products and initiatives to the marketplace at its 2010 Technology Expo in Mooresville, NC. The company proudly demonstrated an expanded range of solutions to help customers address major trend changes in consumer demands.

The 2-day Technology Expo was preceded by three days of meetings with agents from across North America where they received training directly from the factory representatives regarding the technology innovations of new products followed by problem-solving labs to improve efficiencies with addressing customer production challenges.

Jason Howell, President of WEINIG's North American Operations has now assumed his new post with the company while Peter Lohmeyer, formerly VP of Sales in the US during the restructuring, returns to WEINIG in Germany to take his new position as Head of Moulder Sales.

Highlights of WEINIG's new North American initiatives include:

Go Green with Engineered Wood Products-The US has a huge supply of wood, but too often the material makes the production of high-value pieces cost-prohibitive. WEINIG has the equipment needed to upgrade the potential of the available wood supply through engineered wood products with increased strength, cost-effective green ideology, and a superior finish. WEINIG offers several tours to Europe throughout the year where customers can see first-hand the vast array of structural and architectural applications for these products.

WEINIG Quality at an Unbeatable Price with Uniline-After more than 100 years of experience and more than 80,000 moulders delivered to 120 countries, the name WEINIG has become synonymous with outstanding quality, superior performance, high safety standards, and a great price to production ratio. Now, WEINIG's new Uniline program delivers the moulders trusted by owners and operators to the marketplace at an unprecedented value.

Niche Market and High-Volume Competition Solutions with WEINIG Powerline-WEINIG has quality, cost-effective solutions for companies with special application needs who produce for niche markets. On the opposite end of the spectrum, companies who are constantly competing with the low production costs of mega suppliers and offshore producers for longer runs will find that WEINIG has solutions for their needs as well. New technology like integrated scanning systems and high production speeds increase yield, reduce labor costs, and dramatically reduce the cost per piece.

Meet the Challenges of Small Custom Orders Profitably Despite the Current Economy-Customers whose production processes are challenged by small custom orders and small runs find that WEINIG has the solution they need in quick changeover machinery. This, combined with MillVision Pro, offers a seamless solution for processing orders with higher yields and less work in process.

Energy Efficient Windows with Architectural Attributes-WEINIG sees window design as an important part of the architecture of any structure and so do consumers. The new window machinery program for North America has the equipment manufacturers need to produce high quality, luxury windows with ease. WEINIG pairs its CNC equipment with software companies like 3E and tooling companies like Leitz to deliver a complete solution to window manufacturers from sources with a reputation for quality.

Structural Surfacing from WEINIG: Hand Hewn Character with Industrial Speed and Efficiency-Consumers want the architectural character and unique distinction of the hand hewn look, but often find that it is not in their budget. WEINIG technology brings production of structurally surfaced materials back into perspective in terms of production cost and delivery time. Excellent finish, reliable high-quality, cost-effective production-only from WEING!

WEINIG Tooling Program -The release of WEINIG's New 2010-2011 Tooling Catalog and Reference Guide was widely anticipated by the industry as it is respected as a valuable, authoritative guide for owners and operators in the field. Featured in this catalog are both the new Uniline selection of tooling products and a significantly expanded variety of woodworking products. Live demonstrations of the recently updated Online Shopping Cart for tooling, supplies and spare parts were well received by Expo participants. WEINIG catalog items are easily accessible via the Shopping Cart and customers who register online to use it receive a discount certificate for a future purchase.

WEINIG's 100% Quality Program-WEINIG can supply everything needed for solid woodworking with a 100% quality promise. With intensively trained, experienced, well-qualified factory, sales, solutions, installation, diagnostic, and service personnel, WEINIG offers its customers the best people to work on the best machines.

As an added bonus, the 2010 WEINIG Technology Expo included representatives and equipment from O2 Filtration, DV-Systems, HolzHer and Martin offering an expanded showing of timely solutions to address a wide variety of interests and applications.